Who We Are
Operators and investors. Not just capital.
Strata One brings together deep roofing operations experience, two decades of company building, and institutional-grade investment discipline — augmented by data science and systems thinking that most trade-sector acquirers don't have. We know how to start, scale, and acquire businesses, and how to build technology-enabled platforms that grow them responsibly.
Roofing operator, licensed public adjuster, and contractor advisor with hands-on experience across sales, installation, insurance claims, and field operations.
Founded and operated Webb Construction Services and Integrity Roofing across Montana and North Dakota, then went on to train contractors across seven states on insurance-claim workflows and job costing. Licensed Public Adjuster with CPLA and CPLU certifications serving Montana, North Dakota, Idaho, and Utah.
At Strata One, Jay leads operational diligence, integration, and platform execution — translating field-level systems knowledge into real operational gains.
Six-time founder and venture capitalist with two decades building companies, deploying capital, and advising operators.
Led a $112M venture fund-of-funds at Cintrifuse, invested through DFJ Frontier, and has advised on over $250M in capital formation across venture and private markets.
Expertise spans company building, venture and private market investing, HoldCo/SPV design, and acquisition structuring. Columbia Business School MBA; MS in AI & Data Science candidate — applied directly to deal underwriting, operational analytics, and platform infrastructure at Strata One.
Most roofing companies are built over decades by owners who know every customer by name. When those owners are ready to exit, they deserve more than a financial transaction — they deserve a buyer who will run the business with the same care and professionalism they did, and who has the operational and analytical tools to make it stronger. That's what Strata One is built to be: a permanent, professional home for businesses worth preserving and platforms worth building.
What We Acquire
Clear criteria. No wasted conversations.
We focus exclusively on roofing and roofing-adjacent businesses. Our criteria are specific so every conversation is a productive one — for both sides.
$1M to $10M in annual revenue. We review trailing twelve months and move quickly when a business fits our profile.
Consistent EBITDA or owner earnings. We are not turnaround buyers — we acquire businesses that are already working and build from there.
Residential and small commercial roofing, including insurance restoration and repair. Select roofing-adjacent trades considered.
An established crew and operating infrastructure is preferred. We evaluate each opportunity on its merits — businesses with less formal structure may still be a fit depending on the opportunity.
Continental United States. Priority markets include the Mountain West, Pacific Coast, and Southeast — but we evaluate opportunities nationwide.
Retirement, life transition, or desire for liquidity. We structure for full exit, partial buyout, or seller rollover — whatever fits your goals.
For Business Owners
What to expect from us.
Selling a business you've built is one of the most consequential decisions you'll make. We keep the process transparent, efficient, and respectful of your time — and your team's.
A confidential, no-obligation call. We'll share what we're looking for, you share what you're thinking about, and we'll both know quickly whether it's worth going further. No pitch decks, no pressure.
We sign a mutual NDA before you share anything financial. We review three years of financials and key operating metrics to assess fit and establish a range of value.
If the business fits our platform, we deliver a written, non-binding indication of interest within two to four weeks. It outlines our proposed valuation range, deal structure, and the path forward — so you know exactly where we stand before committing to anything.
We execute an LOI that establishes exclusivity and a no-shop period while we complete due diligence. Deal terms are finalized in the Purchase Agreement. We conduct diligence professionally and discreetly — your team won't know you're considering a sale until you're ready to tell them.
We close, fund, and work with you on a transition that makes sense for the business and your people. Short handoff or extended earnout — we structure it around what actually works.
Common Questions
No. We work directly with owners as well as through brokers and M&A intermediaries. If you're exploring a sale on your own, we're happy to speak with you directly and confidentially.
Confidentiality is core to how we operate. We move through diligence in a way that protects your team and customer relationships until a deal is signed and ready to announce.
We're operators, not asset strippers. Our model depends on retaining strong teams. We generally keep all key employees in place — the business only works if your people stay.
Primarily on a multiple of EBITDA or seller's discretionary earnings, adjusted for growth trajectory, customer concentration, team depth, and market position. We explain our reasoning — no black-box offers.
Absolutely. We can structure anything from a short consulting transition to a multi-year operating role with retained equity — whatever aligns with your goals post-close.
Yes. We have established lending relationships and work through standard financing processes — including SBA and conventional bank approval where applicable. We're transparent about our process and don't make offers we don't intend to see through. Early acquisitions may involve lender approval as part of closing, which we disclose upfront.
Get in Touch
Let's have a real conversation.
Whether you're a business owner exploring options, a broker with a listing, or an investor interested in the platform — we're direct and responsive.